African Travel Concept


22 September 2014 - World Rhino Day

Posted on Monday, 22nd Sep 2014

On 22 September, supporters around the world will spread the word about the plight of our rhinos on World Rhino Day. This is an annual event focused on raising awareness on the increased threat of rhino poaching and the illegal trade in rhino horn. You too can stand up for rhino conservation.

This year alone, South Africa, which is home to some 80% of the world’s rhino population, has lost 769 rhinos. However, the fight against rhino poaching will not be won solely in Africa. It requires international effort, especially in Asia – the source of the demand for rhino horn.

Last year, WWF research from Vietnam generated important insights about rhino horn users, identifying them primarily as successful middle-aged businessmen, who value the opinion of their peers and make use of rhino horn mainly as a status symbol. They also discovered that many aspirational young people in the growing middle class intend to buy and use rhino horn once they can afford it.

For World Rhino Day in 2014, WWF South Africa is supporting the launch of a public campaign in Vietnam that seeks to change attitudes to rhino horn consumption in Asia - bursting the bubble of demand in that region.

At the same time, WWF South Africa is tackling rhino conservation on four other fronts:

  • Breaking criminal networks
  • Bridging stronger cooperation across borders
  • Benefiting communities so they take the lead in rhino conservation
  • Boosting rhino numbers

WWF South Africa continues to work on all fronts to protect our rhinos, using various media to draw national and international attention to the threat of rhino poaching and the illegal trade in rhino horn. Be part of the World Rhino Day movement and show your support for rhino conservation on 22 September: #iam4rhinos.

For more information, see


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